“You don’t go to Instagram because you’re looking for something, rather, you want to see what it has found for you”
Nat Eliason on “the destructive switch from search to social:”
You don’t go to Facebook, Reddit, Twitter, or Instagram because you’re looking for something, rather, you want to see what it has found for you.
On the Internet in 2006, you were focused on pulling out what you wanted. Unless you were reading the news, whatever you read was something you had sought out. But now, most of your information is pushed onto you. You no longer enter the Internet the way you would a public library, where you browse and pick out what you want to read in peace, it’s more like the Las Vegas strip, where you’re bombarded with demands for your attention and need not exert any effort to be entertained.